BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook MIMEDIR//EN VERSION:1.0 BEGIN:VEVENT DTSTART:20141119T194000Z DTEND:20141119T202000Z LOCATION:Show Floor - 233 Theater DESCRIPTION;ENCODING=QUOTED-PRINTABLE:ABSTRACT: Wormlike Micelles (WLMs) provide the basis for structure and rheology of many consumer products. The composition, including concentration of surfactants and level of additives such as perfumes and salt, critically controls the structure and rheological properties of WLM formulations. An extensive body of research is dedicated to the experimental characterization and modeling of properties of WLMs. However, the link to the molecular composition and micellar scale has only received limited attention, limiting rational design of WLM formulations. We are developing and refining methods to predict properties of micelles including cross-sectional geometry and composition, persistence length (relating to the bending stiffness) and scission energy using molecular dynamics simulations. This presentation will give an overview of the modeling program with participants from Procter and Gamble, U. Michigan, XSEDE, Oak Ridge National Labs and U. Cincinnati. SUMMARY:Digital Consumer Products: Surfactant Properties from Molecular Simulations PRIORITY:3 END:VEVENT END:VCALENDAR